NLS is wanting all BARD accounts to have a contact person - with a first and last name - associated with each, including institutional accounts. Luckily, this is pretty easy to do.
On the Contacts tab, highlight the email that is being used for the BARD account. (Hopefully, this is also the default email for the account). Update that email listing and put the first and last names in the Note field.
So instead of having
Note: Email
Value: myinstitutionalaccount.com
you have
Note: John Doe
Value: myinstitionalaccount.com
That name will get pushed over to PIMMS and satisfy that requirement.